Kelly is a copywriter who loves helping people say what they really mean with words that work. Before writing, she was an engineer, so she brings three awesome skills with her: solving problems, paying close attention to details, and thinking clearly and logically.
Let’s talk about one of my favorite things: words that work. You’ve probably heard the phrase “copy that converts,” but what does that even mean? Is it just a fancy way of saying “good writing”? Not quite!
Let’s be honest — writing a headline can feel like trying to name a new puppy. You want it to be cute, smart, and attention-grabbing… but not too much. You want it to stand out without sounding like you're trying too hard. Trust me, I’ve been there (with both headlines and puppies).
Let’s talk about email — the kind that actually gets opened, read, and clicked. Not the snooze-fest kind that goes straight to the trash (we’ve all been there). I'm talking about simple little magic tricks you can use to make your emails feel like a friendly tap on the shoulder instead of a “please buy this” megaphone.
Let’s talk about SEO — Search Engine Optimization. Yep, that thing people say you have to do if you want your website to show up on Google. Sounds a little scary, right? Like you need to speak in code or sprinkle magic dust over your blog posts.