SEO Copy Secrets (That Don’t Make You Sound Like a Robot)
Let’s talk about SEO — Search Engine Optimization. Yep, that thing people say you have to do if you want your website to show up on Google. Sounds a little scary, right? Like you need to speak in code or sprinkle magic dust over your blog posts.
But here’s the good news: SEO doesn’t have to be complicated, techy, or boring. And no, you don’t have to stuff your writing with weird keywords like “best productivity hacks 2025 life-changing routines ASAP.” (Yikes.)
You can write copy that both humans and search engines love. And I’m gonna show you how — one tea sip at a time. ☕️
1. Know Your Keywords (But Don’t Be Weird About It)
Keywords are just the words people type into Google when they’re looking for something. Your job? Figure out what those words are, and sprinkle them into your copy naturally.
Let’s say someone types in “how to plan a solo trip.” If that’s what your blog post is about, make sure those words show up in your headline, your first paragraph, and a few times throughout the post — without sounding like a robot trying to impress the Google gods.
Would you say it out loud to a friend? Cool. You’re doing it right.
2. Write for People First
Google is smart (like really smart), and it knows when your writing is actually helpful. So instead of stressing about “ranking,” focus on making your copy super useful to the person reading it.
Answer questions. Solve problems. Make it easy to understand. Bonus points if you make it a little fun. (Dogs, tea, and snacks always welcome.)
3. Use Headlines and Subheadings
Big blocks of text are a no-no. Use headlines (like the ones in this post!) to break things up and make it easier for readers and search engines to scan. Plus, it helps Google understand what your content is about.
Hint: Try to sneak your keyword into at least one subheading. Google loves that.
4. Add Internal Links (aka Be Your Own Hype Girl)
Link to your other blog posts, services, or pages where it makes sense. This helps keep people on your site longer, and it tells search engines that your content is connected and valuable.
Example: If you wrote a blog about solo travel, link to your packing list or your favorite travel gear guide. Easy peasy.
5. Keep It Consistent
SEO is like a long game — it takes time. But the more great content you create, the more chances you have to show up in search results. So keep writing, keep sharing, and keep showing up like the helpful, friendly genius you are.
You don’t need wizard powers to master SEO — just a little know-how, a sprinkle of strategy, and your own voice shining through.
Now go work that SEO magic, one word at a time. ✨
