Email Magic Tricks (That Actually Work)
Let’s talk about email — the kind that actually gets opened, read, and clicked. Not the snooze-fest kind that goes straight to the trash (we’ve all been there). I'm talking about simple little magic tricks you can use to make your emails feel like a friendly tap on the shoulder instead of a “please buy this” megaphone. ✨
Because here’s the truth: your emails don’t have to be fancy to be effective. They just need to feel like a real human wrote them. (Bonus points if that human had a warm cup of tea in one hand and two sleepy dogs at her feet.)
Ready for some email magic? Here are a few of my favorite tricks:
1. Make Your Subject Line Irresistible
This is your first impression, so don’t waste it! A good subject line should make someone curious or excited. Think of it like a headline on a dating show: you want to keep them watching.
Try things like:
- “Can I tell you a secret?”
- “3 quick things to make your Monday better”
- “This made me think of you…”
Use language that feels personal and not like a sales pitch. You want people to feel like, “Ooh, what’s this?”
2. Write Like You Talk
If you wouldn’t say it out loud to a friend over lunch (or texting during a reality show), don’t say it in your email. That means using contractions (like I’m, you’ll, it’s), skipping the fluff, and keeping things casual.
People don’t want to read emails that sound like a textbook. They want to hear from you — the real, slightly-snack-obsessed, tea-sipping you.
3. Give One Clear Takeaway or Action
Don’t make your readers guess what to do next. Want them to click a link? Say it clearly. Want them to hit reply? Ask them directly.
One email = one main point = one call to action. Trust me, it’s way easier for both you and your reader.
4. Use the P.S. (It’s Pure Gold)
A little “P.S.” at the bottom is like the encore of your email. People’s eyes always go there — so it’s the perfect place to repeat your call to action, add a fun note, or give one last gentle nudge.
Example:
P.S. If you’re still reading, you’re my kind of person. Click here and let’s do this thing together.
5. Be Consistent (But Not Annoying)
The more your readers hear from you in a helpful, friendly way, the more they’ll trust you. You don’t need to email every day, but showing up regularly builds a connection. Like a friend who checks in, not a stranger who suddenly wants something.
And there you have it — email magic tricks that don’t require a wand, just a little heart and honesty. ✨
Now go write that email. You’ve got this. And I’ll be over here with a mug of peppermint tea and a dog curled up next to me, cheering you on. 💌
